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Brand: Tiffany & Co.
Composer & Sound Designer: Davies Aguirre, Founder of Penrose Audio
When we first saw Tiffany & Co.’s holiday campaign, The Beauty of Possibility, we immediately felt inspired. The iconic Bird on a Rock journeying through New York’s snowy streets resonated deeply with us. At Penrose Audio, our passion lies in bringing stories to life through custom music and thoughtfully crafted sound design. For this project, we embraced the chance to amplify the warmth, wonder, and luxury of Tiffany’s visuals, driven by meticulous scoring and storytelling.
At the heart of Penrose Audio is a genuine love for storytelling through sound. We approached this project determined not only to complement the visuals but to add emotional layers, guiding viewers gently and intimately through the narrative.
We imagined our music and sound design as an invisible hand—something subtle yet powerful—highlighting the elegance, charm, and luxury inherent in Tiffany & Co.’s vision.
The musical journey began with sustained, flowing strings, crafted to feel like a gentle current beneath the story, subtly pulling viewers into an atmosphere of warmth and quiet anticipation. This minimalistic opening laid a foundation of emotional depth, hinting at the possibilities awaiting the Bird.
As the narrative unfolded, we carefully built orchestral layers, enriching the arrangement to match the story’s emotional growth. Harmonies blossomed into something expansive and hopeful, aligning with the joy and festive elegance of the holiday season.
We integrated playful, rhythmic string motifs to echo visual cues and capture delightful moments, balancing whimsy with the sophisticated animation and luxury of Tiffany’s jewelry.
To heighten the magical and festive quality, we chose the shimmering tones of celesta and glockenspiel. These delicate, bell-like sounds were thoughtfully incorporated, evoking gentle snowfall and twinkling holiday lights, wrapping viewers in sonic warmth.
Every sonic detail was designed with care, aiming to envelop viewers in an immersive, luxurious atmosphere. Subtle chime-like textures and airy sparkles were precisely timed to enhance transitions and movements, complementing the graceful animation.
We gave particular care to the sonic depiction of the Bird, creating gentle rhythmic textures to match its elegance and movements. These subtle sonic cues brought out the crystalline essence of Tiffany’s precious gemstones.
The iconic Tiffany Blue Box® was also thoughtfully crafted sonically. We designed an auditory experience that reflected the magic and excitement of gift-opening, blending luxury and anticipation seamlessly into sound.
Our connection to this project started from admiration; we initially reached out to Claire Whittingham after seeing her original production. However, we felt compelled to explore further creatively. Driven by passion and curiosity, Da Vies composed an original soundtrack and designed unique sonic elements to embody Tiffany’s timeless elegance and holiday magic.
This project deeply resonated with us, and our careful, heartfelt music and sound design significantly enriched Tiffany & Co.’s The Beauty of Possibility. The resulting piece offers a truly immersive and emotionally engaging holiday experience, seamlessly integrating visual storytelling and sonic craftsmanship.