Crafting the Sound of Wet n Wild's Clingy Primer Campaign

Music Supervision & Sound Design for Wet n Wild

At Penrose Audio, we provided expert music supervision and sound design for Wet n Wild’s Clingy Primer campaign. Inspired by artists like Doja Cat and Dua Lipa, we crafted an original music track that captured the brand’s playful and energetic identity, resonating with its Gen Z audience.

Music Direction: Josh Kadish

‍Music Supervision: Davies Aguirre, Penrose Audio

Brief

"The goal was to find a track that matched the playful, Gen Z-targeted vibe of the Wet n Wild Clingy Primer campaign. The music needed to feel upbeat, fun, and energetic, amplifying the comedy and relatability of the visuals while staying concept-driven"

‍

Custom Sound Design for a Playful & Engaging Experience

Beyond music, we enhanced the campaign with immersive sound design, creating unique sticky, jelly-like, and Velcro-inspired sound effects. This custom sound design complemented the visuals, elevating the humor and engagement of the ad, making it more dynamic and memorable.

Branded Audio That Elevates Advertising

With expertise in music supervision, original music production, and branded sound design, Penrose Audio delivered a sonic identity that seamlessly blended music and sound effects. Our strategic audio branding ensured that every element worked together to amplify Wet n Wild’s bold, youthful image, making an impact in both music-driven advertising and immersive brand experiences.

‍